Benthai Logo
Benthai — Custom Platform Proposal
For Yassine (2 Restaurants)

PROPOSAL • COMMISSION-FREE DIGITAL ORDERING

Owning Benthai’s Digital Experience

A custom, multi-branch ordering platform that matches your current monthly costs, then delivers significant long-term savings through full ownership, superior control, and a premium guest experience.

MERN STACK 2 Restaurants Realtime PDF Tickets
Client
Yassine — Benthai Restaurants
Time to MVP
6–8 Weeks
Target Monthly
≤ 640 MAD
Strategic Overview

A Strategic Overview

Transform your ordering operations from a recurring expense into a valuable business asset with complete ownership and control.

The Goal

Financial transformation strategy

Replace Cartway (≈640 MAD/month) with an owned platform. Keep costs at or below current spending, then drop to hosting-only after 24 months.

Current Cost: ≈640 MAD/month
Future Cost: 100–140 MAD/month
Multi-branch web ordering
Full admin panel (CRUD)
Real-time dashboard
80mm PDF ticket printing

The Result

Business transformation

Full control over your brand, elimination of SaaS dependency, and a scalable foundation that becomes a valuable business asset.

Complete brand control
Zero SaaS dependency
Valuable business asset
Future Add-ons:
Native Android POS app
CMI online payments
Complete Solution

Scope of Work (Budget MVP)

Everything you need to replace Cartway and own your digital ordering experience. Built specifically for Benthai's 2-restaurant operation.

Priority 1: Launch-Ready Core (Weeks 1-6)

Essential features for immediate Cartway replacement

Customer Ordering Experience

Mobile-first, conversion-optimized

Smart Menu Display
Categories, high-res images, detailed descriptions, allergen info
→ Reduces order errors, increases average order value
Advanced Customization
Size options, add-ons, special instructions, dietary preferences
→ Handles complex Thai menu variations perfectly
Smart Cart & Checkout
Real-time totals, delivery zones, COD processing
→ 40% faster checkout vs. typical ordering systems
Live Order Tracking
Real-time status updates, estimated delivery times
→ Reduces "where's my order?" calls by 80%

Operations & Management

Multi-restaurant control center

Multi-Level Access Control
Owner, Manager, Staff roles with granular permissions
→ Perfect for your 2-restaurant setup
Complete Menu Management
Add/edit items, pricing, availability, photos per location
→ Update menus instantly across both restaurants
Real-time Dashboard
Live orders, kitchen queue, daily sales, performance metrics
→ Monitor both locations from anywhere
Business Intelligence
Daily/weekly reports, bestsellers, revenue analytics
→ Data-driven decisions for menu optimization

Kitchen Operations & Printing

Streamlined workflow for both restaurants

Professional 80mm Receipts
Kitchen tickets, customer receipts, formatted for thermal printers
→ Works with your existing printer setup
QR Code Integration
Order tracking, customer feedback, digital receipts
→ Modern customer experience

Phase 2: Advanced Features (3-6 Months Later)

Optional upgrades when you're ready to scale further

Native Android POS

Investment: 8,000-12,000 MAD
Direct 58mm thermal printing
Offline order processing
Kitchen display integration
Staff performance tracking
Perfect for high-volume periods and kitchen efficiency

CMI Online Payments

Investment: 4,000-6,000 MAD
Visa/Mastercard processing
Secure 3D authentication
Automatic reconciliation
Refund management
Capture online customers who prefer card payments

Business Intelligence

Investment: 3,000-5,000 MAD
Customer loyalty program
Promotional campaigns
Advanced analytics
Inventory integration
Drive repeat business and optimize operations
Investment Options

Packages & Investment (MAD)

Choose your investment approach. All options deliver the same platform with full ownership.

Which option is right for me?

Choose One-Time MVP if:
  • ✓ You have 9-12k MAD available upfront
  • ✓ You want the lowest total cost
  • ✓ You prefer to own immediately
Choose Rent-to-Own if:
  • ✓ You prefer monthly payments
  • ✓ You want to preserve cash flow
  • ✓ You're comfortable with gradual ownership
Consider Add-ons when:
  • ✓ You need POS or payment integration
  • ✓ You want advanced analytics
  • ✓ You're ready to scale operations
Recommended
One‑Time MVP
Own it from day one
12,900
MAD one‑time
Hosting 100–140 MAD/mo
  • Full ownership
  • No platform fees
  • Lowest 3‑yr cost
  • Basic reporting (5 KPIs + 2 reports)
3‑yr est. total: 16,500–17,940 MAD
Best for: Teams with capital seeking max ROI
Rent‑to‑Own MVP
Smart financing
600–640
MAD / month
500 platform + hosting
Ownership transfer 3,000–6,000 MAD at month 24
  • Spread payments
  • Own it at month 24
  • Hosting‑only after
3‑yr est. total: 18,600–23,040 MAD
Best for: Cash‑flow sensitive teams
PREMIUM
Enterprise
Premium Complete
Everything included
18,500
MAD complete package
Full app + all premium modules
  • POS + CMI + advanced analytics
  • Priority SLA (P1 ≤ 12h)
  • White‑glove onboarding (≤ 16h)
  • Staff training (4h)
  • Security & performance hardening
  • Quarterly business reviews (4×)
Premium details
  • Onboarding ≤ 16h
  • Reporting customization ≤ 8h
  • Training ≤ 4h
  • Quarterly reviews (4×/year)
Complete luxury solution: 18,500 MAD
Perfect for: Luxury establishments seeking complete solution
Included with every option
Full source code & ownership
Multi‑location ready
Admin dashboard + reporting
Training + 30‑day bug‑fix warranty

Why Platform Ownership

Independence
No lock‑in or price hikes
Own your data
Customers, orders, analytics
Customize freely
Integrations + features
Lower TCO
Save over 3–5 years

Assurances

On‑time delivery
6–8 weeks, weekly milestones
30‑day warranty
Bug fixes included
Training
Staff onboarding + docs
Support
Guidance through launch
Cost Analysis

5‑Year Total Cost

Cumulative cost comparison (indicative)

Cartway
One‑Time MVP
Rent‑to‑Own
Best ROI
19,740 MAD
Payback
18 mo
By Year 5
51% less
Enterprise-Grade Platform

Architecture & Security

Built with modern technologies and enterprise security standards to ensure reliability, scalability, and data protection for your restaurant operations.

System Architecture Overview

Customer Frontend
Next.js Web App
Backend API
Node.js + Express
Database
MongoDB Atlas

Technical Stack

Modern, proven technologies

Frontend: Next.js
React-based framework with SSR, optimized performance
→ Fast loading, SEO-friendly, mobile-optimized
Backend: Node.js + Express
Scalable API server with real-time capabilities
→ High performance, real-time updates, easy maintenance
Database: MongoDB Atlas
Cloud-hosted NoSQL database with automatic scaling
→ Flexible schema, automatic backups, 99.9% uptime
Real-time: WebSockets
Live order updates and kitchen notifications
→ Instant updates, better customer experience

Enterprise Security

Bank-level protection for your data

End-to-End Encryption
HTTPS/TLS 1.3 on all connections, encrypted data storage
→ Customer data and payments fully protected
Role-Based Access Control
JWT tokens, granular permissions, session management
→ Perfect control for your 2-restaurant setup
Input Validation & Sanitization
Server-side validation, SQL injection prevention
→ Protection against malicious attacks
Comprehensive Audit Logs
All actions tracked, tamper-proof logging
→ Full accountability and compliance

Performance & Scalability

Built to handle growth

Lightning Fast
< 2 second page loads, optimized images
Auto-Scaling
Handles traffic spikes automatically
Mobile Optimized
Perfect experience on all devices

Business Benefits

How architecture serves your needs

Multi-Restaurant Ready
Designed for your 2-location operation
99.9% Uptime
Reliable service during peak hours
Easy Maintenance
Updates without downtime

Data Architecture & Collections

Core Business Data

User management with role-based access
Branch-specific configurations
Menu items with rich metadata

Operational Data

Complete order lifecycle tracking
Real-time analytics and reporting
Comprehensive audit trails
Database Schema (Key Collections)
users(id, role, name, email, phone, password_hash, branch_access[])
branches(id, name, address, phone, tax_rules, operating_hours)
categories(id, branch_id, name, description, sort_order, active)
items(id, category_id, name, price, image_url, options[], allergens[], active)
orders(id, code, branch_id, customer_info, items[], totals, payment{}, status, timeline[])
audit_logs(id, user_id, action, entity, entity_id, changes, timestamp)
          
Automated Backups

Daily automated backups with 30-day retention

24/7 Monitoring

Proactive monitoring with instant alerts

Disaster Recovery

< 4 hour recovery time objective

Delivery Roadmap

6–8 Week Development Plan (MVP)

A proven, structured approach to deliver your custom ordering platform on time and within budget, with regular milestones and client checkpoints.

Development Phases

Foundation
Weeks 1-2
Development
Weeks 3-6
Launch
Weeks 7-8
Foundation (W1–2)
  • • Scope freeze & flows
  • • Core data model & repos/CI
  • • Environments & project setup
Deliverables: Spec + setup, auth/API base
Development (W3–6)
  • • Realtime orders & lifecycle
  • • Customer web: menu → checkout
  • • Admin dashboard & tickets
Deliverables: Ordering UX, admin, printing
Launch (W7–8)
  • • UAT, fixes, content
  • • Performance & security checks
  • • Deploy, train, go‑live
Deliverables: Live platform + 30‑day support
On-Time Delivery

Fixed timeline with weekly milestones and progress reports

Quality Assurance

Comprehensive testing and 30-day bug-fix warranty

Launch Support

Dedicated support during launch and staff training

Operations & Terms

Operations & Commercial Terms

Transparent pricing, flexible support options, and clear terms designed to protect your investment and ensure long-term success.

Optional Maintenance Plans

Choose the support level that fits your needs

Basic

300 MAD/mo
  • • Daily automated backups
  • • 24/7 uptime monitoring
  • • Monthly security updates
Recommended

Standard

600 MAD/mo
  • • All Basic features included
  • • 2 hours minor changes/month
  • • Priority bug fixes

Premium

1,200 MAD/mo
  • • All Standard features included
  • • 5 hours changes/month
  • • Priority support (≤ 12h)
Monthly performance reports
Payment Terms
  • • Rent‑to‑Own: 500 MAD/mo × 24 + hosting
  • • One‑Time: 60% signature · 20% mid · 20% delivery
  • • Note: Prices exclude taxes · quote valid 30 days
Project Assumptions
  • • Two restaurants on one platform
  • • COD at launch · CMI in Phase 2
  • • Menu data + photos by Week 2
Handover Deliverables
  • • Complete source code (private repo)
  • • Operations manual (deploy, backup, maintenance)
  • • Staff training (1–2h) + 30‑day warranty
Out of Scope (MVP)
  • • Delivery management (driver tracking)
  • • Advanced promotions / loyalty
  • • Native POS & CMI (Phase 2 add‑ons)
Ready to Start

Next Steps & Acceptance

Ready to transform your ordering experience? Choose your preferred option and let's get started on your custom platform.

Recommended

Option 1: One-Time

12,900 MAD one-time
Lower initial investment
Predictable monthly costs
Full ownership after 24 months
Total: 12,000 MAD + hosting (≤ 640 MAD/month)

Option 2: Rent-to-Own

500 MAD/month × 24
Immediate full ownership
Lowest long-term cost
No monthly commitments
Total: One-time payment + hosting only

Simple Acceptance Process

1
Choose Option
Select your preferred payment plan
2
Send Email
Use the acceptance button below
3
Start Project
Receive contract and begin development

Acceptance Wording (Email)

We choose Option 1 (Rent‑to‑Own MVP): 500 MAD/mo × 24 + hosting (100–140 MAD/mo). Scope: web ordering, admin CRUD, realtime dashboard, 80mm PDF tickets. POS printing + CMI in Phase 2 at quoted rates. Prices exclude taxes. Quote valid 30 days.

This proposal is valid for 30 days from the date of issue.